Avinash Pandey CEO ABP News ( formely Star News ) – Whilst ABP’s is proving its prowess with all new shows on elections; BARC, along with its latest data report on news shows’s market share, has showcased ‘Desh ka Mood’ way beyond its counterparts. As per the data presented by BARC on October 12th,ABP stands with 17% market share with otyher channels like Aajtak (15%), News 18 India (13%), Zee News (13%) in the list. Source: BARC, ABC 15+ Individuals, HSM. Observation period: 04 Oct 2018, 18:00 – 20:00.
Desh ka Mood – is an exclusive and unique programme in itself which has brought a hint of freshness in the overall election happenings around the country. The show mostly focus around bringing the right perspective and analysis from the masses in relation to the 2019 elections. Desh ka Mood also reconfirms everything happening around in regards to the exit polls and projections based on the same.
Mr. Avinash Pandey, CEO, ABP News Network said, “We are very delighted and thrilled on gaining the maximum market share in the BARC rating list. ABP has always been ahead of the industry when it comes to setting decisive trends in terms of coverage and engagement during the elections. We are committed to be at the forefront, offering a holistic perspective on the general elections which an integral part in the political ecosystem of the world’s largest democracy.”
He further added, “ABP will continue to curate useful and innovative content for the discerning viewers to educate them on the political journey of India.” Desh Ka Mood will be covering pan India projections, 6 monthly waves of vote and seat share for ALL 29 States + Delhi and UTs, whilst projecting collective estimation for all 543 Lok Sabha seats. One of the USPs of the show would be its engagement with the general viewers in relation to trends and projections for the next 6 months period, while bringing a detailed analysis of all election proceedings around the country to its viewers. ABP News, ABP Majha and ABP Ananda holds the all exclusive rights of Desh ka Mood data, whilst being the only entity to have the right of disclosing any related data in the market . Along with this, ABP Majha and Ananda will also be taking care of respective questions to the State leadership, raging issues and satisfaction of the masses with the respective governments.